A town council wants to find out what the town's residents think about a plan to build a new car park in the town centre. A researcher stands outside the town's largest supermarket between 10 am and midday on a Wednesday and asks 100 shoppers for their views.
(a) Give two reasons why this sample may not represent the views of all the town's residents.
(b) The researcher says: "I will ask 500 shoppers instead of 100. Then the sample will represent the town." Explain why he is wrong.
(c) Describe a better method the council could use to choose its sample.
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